Nora & Mason

I wanted a jacket that looked smart without feeling too dressed up. This is exactly the sort of thing I had in mind — easy with jeans, but just as nice over a shirt. A lovely change from my usual navy.

Richard Bennett

I thought the yellow might be a bit much for me, but it makes such a cheerful change. I keep everything else simple and let the cardigan do the talking. It feels like me, just with a little more colour.

Helen Parker

I wasn't after anything too fitted or flashy. I just wanted a jacket I could put on with a plain T-shirt and feel well dressed in. The simple shape is what won me over. Very easy to style.

Andrew Collins

Most of my wardrobe is quite plain, so this fits straight in. I like that it looks relaxed with a T-shirt and a little smarter with a shirt underneath. The sort of cardigan I'd reach for without having to think.

David Thompson

I usually avoid prints because I'm never sure what to wear with them. This one looks lovely with plain trousers and a white top. It brings the whole outfit together without needing lots of accessories.

Susan Clarke

My main concern was having room for another layer underneath. I prefer a relaxed look, especially for weekends by the coast. The beige is a useful change too — it works beautifully with the blue shirts I already wear.

Peter Wilson

I didn't want another blazer that only came out for special occasions. This is the look I was hoping for: a little structure, without feeling formal. With jeans and an open-neck shirt, it's just right for lunch out.

Margaret Ellis

I tend to live in jumpers once the weather turns. What I like here is the grey and cream together — a bit more interesting than a plain knit, but still easy to wear. Lovely with dark jeans for a weekend away.

James Whitfield